Reflective Learning 5

Emarketing Strategies

Topic covered:-

• Product-based marketing strategies
• Customer-based marketing strategies
• Market segmentation
• Customer behaviour
• Acquisition, conversion and retention of customers
• Customer relationship management (CRM)

1. Marketing Strategies
2. Product-Based Marketing Strategies
3. Customer-Based Marketing Strategies
4. Communicating with different Market segments
5. Market Segmentation
6. One-to-One Marketing
7. Usage-Based Market Segmentation

Personal Reaction

I have done my reflective learning this week.